Sent
First contracts on the table (Jul 9)
WinsJuly 3–10, 2026
A build-and-polish week, with our first contracts out.
Less selling, more sharpening. We spent this week fixing what was slowing us down, pricing, process, automation, and lead gen, then sent our first two contracts. Here's what landed.
★ Just sent · July 9
Our first two contracts are on the table.
We sent our first contracts yesterday, both annual, and both went out clean. It's the first real revenue we've put in front of a customer. We have close calls booked with each on Tuesday, and we're pushing to sign this week. Deal detail lives in the data room, not on a public page.
Annual
Contract one · sent Jul 9
Follow-up call · Tuesday
Annual
Contract two · sent Jul 9
Follow-up call · Tuesday
★ Next Wednesday afternoon
We're pitching Growth Factory Venture Capital.
We had a call this week with Thom Schildmeyer, a venture partner at Growth Factory VC, and it was one of the most valuable conversations we've had. High signal, real feedback, and a follow-up already set for Tuesday evening. Next Wednesday we get to present in front of the GFN Venture Capital pitch protocol team. Win or lose, it's great practice and a real shot at quality feedback and momentum. We'll take it.
Thom Schildmeyer · Growth Factory VC
Follow-up · Tuesday evening
Pitch protocol · Wednesday PM
☁️
AWS approved our POC SOW
AWS approved our proof-of-concept Statement of Work, and it's now in action. That backs our data and AI stack, our single biggest cost and workload, and takes a lot of risk off the table.
💡
A pricing teardown from David Webb
We sat down with local entrepreneur and pricing advisor David Webb, who took apart our pricing structures and handed us a lot of insight and ideas. We're putting them into action as our research wraps this morning.
⚙️
New email automation, ready to go
We implemented new email automation systems and cleaned up the process end to end. Leads are now being generated at a more accurate, mass scale, and it's all set to flip on Monday.
🗓️
A real book of meetings next week
We're heading into next week with a decent book of meetings and follow-ups already set, on top of the two Tuesday close calls. The calendar is filling ahead of the switch.
🧱
Pricing and process, rebuilt
We spent the week rebuilding pricing and process and polishing the whole operation. Less flashy than closing, but it's the foundation that lets us go heavy on go-to-market without tripping over ourselves.
🎯
Loaded for a heavy GTM push
Everything we built this week points at one thing: starting Monday, we go heavy on go-to-market. The machine is cleaned up, automated, and pointed at leads at scale.
Challenges & the honest hard parts
What we're still wrestling with.
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Pricing is the decision we are closing this week
We've spent real time on it this week, and David Webb's teardown helped a lot, and we are locking it this week. Pricing is the lever for how fast and how confidently we sell. Our research wraps this morning and that's where a lot of the answer lands.
⚖
This was more building than closing
We chose to rebuild pricing, process, and automation before going heavy on outreach. That means a quieter board this week on purpose. Fewer new deals to show, a lot more loaded for next week.
✍
Nothing's signed yet
Two contracts are out, but out is not signed. The next few days, starting with Tuesday's calls, tell us whether the offer and the new pricing land the way we think they will.
The question marks
The bets we're watching this week.
Two questions decide how fast we move over the next few days:
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Do we close one of the two contracts?
We have follow-up calls booked on both Tuesday. We're hoping to close one today or by the beginning of the week. That first signature changes the whole conversation.
?
Locking pricing for good
Between our research finishing this morning and David Webb's input, the goal is to settle pricing and process this week so Monday's push goes out on final numbers, not moving ones.
Into next week
What "won" looks like by next week.
1
Close at least one of the two contracts out.
By early next week
2
Flip the go-to-market switch Monday: automation live, leads at scale.
Monday
3
Lock final pricing off this morning's research and Webb's teardown.
This week
4
Pitch well to GFN Venture Capital and turn the Thom follow-up into momentum.
Wednesday
★
Start turning this book of meetings into dollar signs before the program ends.
Next few weeks
The through-line: this week we got the house in order. Pricing, process, automation, first contracts out. We learned a lot, and next week we flip the switch and go heavy. The dollars are close, and we plan to have some to show for it before this program wraps.